In a deeply meaningful visit, Dr. Kamakhya Das, Co-Founder of Kruti Coffee, returned to Kindiriguda village, the birthplace of our journey and the heart of our coffee story. Nestled in the lush green hills of Koraput, Odisha, Kindiriguda is home to the tribal farming communities whose hands nurture every Kruti Coffee bean with care, tradition, and pride.

This recent trip wasn't just about revisiting farms — it was about celebrating the lifestyle, resilience, and cultural richness of the people behind our coffee. We were honored to have Fortune Magazine accompany us, capturing the story of how Kruti Coffee is bridging the gap between remote indigenous communities and the global specialty coffee market.

Their coverage reflects not only the uniqueness of our product but also the soul of our mission — to empower rural India through ethical entrepreneurship, sustainability, and storytelling that begins in the soil and reaches cups around the world