We Thrive with the Tribe™
Kruti Coffee is one of India's fastest growing specialty coffee entity and cafe chain. Specialty coffee standards are followed across the value chain. Kruti Coffee started it's specialty coffee journey by transforming farm management practices of Kindiriguda tribal coffee farms in the Eastern Indian State of Odisha. Over the last three years, Kruti Coffee has instituted strict specialty standards in processing, roasting and brewing. Currently Kruti Coffee roasts it's entire coffee inventory by following standards set by SCA
Kruti Coffee - Journey So Far
Kruti Coffee was established in 2013 as a non-profit impact initiative by two doctors, Dr. Kamakhya Das and Dr. Amol Jadhav, both alumni of the prestigious Tata Institute of Social Sciences, Mumbai.
Ms. Jeeta Mona, as a cofounder, leads the Strategy, Branding, Marketing, B2B Partnerships, and Global Expansion at Kruti Coffee. Ms. Jeeta Mona is an alumnus of the Prestigious Xavier Institute of Management, Bhubaneswar. Based out of London over the last two decades, Ms. Mona has a proven track record in the Global beauty and perfumery industry.
Mr. Jagjeeban Rout, as a part of the founders' team in his role as Chief Operating Officer (COO), leads the Back-end Operations, Finance & HR. Mr. Rout is an Engineer by background and has a proven track record in the Corporate Human Resources space.
Dr. Amol Jadhav oversees the Regulatory & Compliance aspects at Kruti Coffee. He comes with a rich academic background in medicine and health administration and has a proven track record as a public health professional over the last two decades.
2023 was a watershed year for Kruti Coffee, when Kruti Coffee's Kindiriguda Naturals was awarded "Best Arabica Naturals" at the "Fine Cup Award" during the "5th World Coffee Conference".
Over the last decade, Kruti Coffee has built a mark for itself in the space of specialty coffee in India and sources green beans responsibly from various coffee-growing regions of India.
Kruti Coffee’s overarching goal is to become a leading specialty coffee player in India that creates unique single-origin roasts and blends from coffees grown in various regions of India and eventually create some magical blends by combining Indian specialty coffee with specialty coffees grown in various regions of the World. Principles of “Fair Trade” are core to Kruti Coffee’s operating model.
In order to give an authentic specialty coffee experience to deserving coffee enthusiasts across India, Kruti Coffee has set up a state-of-the-art specialty coffee roastery and cafe under its flagship initiative "Select by Kruti Coffee" in Bhubaneswar, India, where specialty coffee enthusiasts can immerse themselves in a truly Farm-To-Cup Specialty coffee experience. Across the value chain, Kruti Coffee follows standards set by The Global Body Specialty Coffee Association, from where its co-founder has completed professional-level certification in Specialty Coffee Roasting
Kruti Coffee markets all its specialty coffees (single origin and blends) by creating an identity around origin (terroir), roast levels, and flavour profile.
Empowering rural livelihood by the power of specialty coffee
In 2011, during a casual visit, Kruti Coffee’s Co-Founders heard about the plight of tribal coffee farmers in the village of Kindiriguda in the Eastern Indian State of Odisha.
60 acres of coffee plantation that was once fulfilling the livelihood needs of the entire village, stood all but dead in front of them. It took them two years to understand the root cause. In 2013 Kruti Coffee germinated as an impact venture to support tribal coffee farmers of Kindiriguda. Over the next five years, villagers were provided with essential technical and financial support to expedite the revival steps already undertaken by various Government agencies. In 2018, Kruti Coffee was set up as a commercial entity to help Kindiriguda coffee get commercial viability. A signature café was set up in Patia, Bhubaneswar to serve coffee beverages brewed from coffee grown in Kindiriguda. Over the next three years, Kruti Coffee concentrated it’s efforts towards improving productivity of Kindiriguda farms and added more farms to cater to it's growing base of cafe consumers. In 2021, Kruti Coffee moved all its panel farms, primarily Kindiriguda into 100% specialty coffee practices across the value chain. A state of art e-commerce website was set up to cater to growing base of specialty coffee consumers across India.
Kruti Coffee takes care care of all the expenses that Kindiriguda farmers incur in growing coffee and black pepper. Kruti Coffee has sponsored entire expenses of building barbed wire fencing across the perimeter of this plantation to prevent cattle trespassing. All farm management practices in this farm are standardised and monitored by Kruti Coffee panel of experts. Total coffee and black pepper produced from this plantation is purchased by Kruti Coffee at a premium over prevailing market prices. Kruti Coffee additionally pays daily wage to farmers when specialty processing steps are undertaken during coffee harvesting season, ranging from cherry plucking at optimal maturity to monitored drying to ensure consistent moisture and density during this critical step.
Our in-house specialty roasting capabilities
Out of all steps in the coffee value chain, roasting is the most critical step. In view of the same, Kruti Coffee transitioned its entire roasting in-house at the beginning of 2023 to ensure every batch of roasting is done as per standards set by SCA. In order to maintain global standards and consistency, Kruti Coffee roasts all its single origins & blends at its state-of-the-art Specialty Coffee Roastery in Bhubaneswar, India, backed by a century-old legacy of Probat.
Kruti Coffee’s professional roasting team has been trained and developed by its co-founder, who is a member of the prestigious Specialty Coffee Association (SCA) and trained and certified up to a professional level in specialty roasting by SCA roasting courses conducted in Hong Kong. Every batch is quality checked regularly to ensure roasting consistency.